The 10 Lenses

The 10 Lenses is the basis of an exciting multimedia show that has toured the country performing for businesses, communities and people at large. MarkusWorks created each multimedia element of the live event including, music, lyrics, video, CD and supporting publications. The center piece of the campaign is the best selling business book, The 10 Lenses: Your Guide to Living and Working in a Multicultural World. The book offers new thinking on understanding and managing cultural differences. Validated by comprehensive research and diagnostics developed in collaboration with The Gallup Organization, The 10 Lenses framework has been adopted by a wide array of Fortune 500 companies and other organizations and academic institutions, including American Express, Avon, Hearst Publications, Colgate Palmolive, Johnson & Johnson, the Army War College, Chevron Texaco, Merck, Blue Cross Blue Shield of Florida and the World Bank.

Visit www.10lenses.com